OUR STORY

We are headquartered in sunny Santa Barbara, California – one of the very best outdoor training playgrounds in all the world. Top endurance athletes from all parts of the globe, including Olympic caliber runners, triathletes, ultra runners and Tour de France cyclists, make it a point to spend some serious time training in Santa Barbara. From breathtaking beach runs, to heart-pounding hill climbs, and monster trail runs, Santa Barbara is truly a training paradise, guaranteed to test your fitness and endurance.

For us however, Santa Barbara is more than just an outdoor playground, it is also the perfect place to put each of our evidence-based nutritional products through some real-world performance testing, by athletes who demand nothing but the best.

Tony-Miller

Tony Miller

Co-founder